Creating a flexible brand identity.
Moorhouse are a family run business with roots deep in the construction industry. I was brought in to help with both their brand and digital outputs, helping to create a sense of unification across all parts of their company.
My response was a system that used the same typography and logomark which was then replicated as the face of their other companies visual identities. I allowed for changes in colour and execution, visually, to differentiate them from oneanother, but still keeping that sense of unification.