Degree show identity for Loughborough Design School, a UK leading design institution.

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Loughborough University Design School are a leading British institution in design, voted as having the most employable design graduates in the UK.

Following a successful pitch I worked closely with both the university and students to create the visual identity for their 2015 degree show.

The identity focused on the juxtaposition of both minimal and the somewhat unpredictability/chaotic nature of experimentation & process.

All work © 2017 Jason Booth