Creating a visually fun & engaging, motion-led identity.
Jimmy Knott is a video creative, working with clients & agencies worldwide on a variety of motion-led projects.
I was approached to create a more modern & fun visual identity, that better reflected his current work style.
The problem I had to solve was how to show movement throughout the brand in both print & digital formats.
My approach was an identity that used shapes from the logo to create motion, or in print, the 'feel' of motion. Visually the brand now has scope to constantly evolve and maintain a feel on 'new'.