Got ship to sort out? This people-first approach to Parcel Management Software will help.
The tone of voice was used subtly across the brand, presented as a 'nice suprise' rather than overbearing.
Nautical inspired play on words – turning typical phrases such as Shiver me timbers, to "Deliver me timbers" and It's plain sailing from here, to "It's plain mailing from here" were used on elements, from page titles all the way down to colour value names.
Bringing the illustrations to life meant I could further communicate the colourful character of the robot (Marcel) and the digital world he lives in. This helped better explain certain ideas that illustrations can't always do.
Animations were used in form of Animated Gifs, Explainer Videos & Social Media Content.
Simple, clear and easy to use.
The nature of the product meant that there was a lot of content to be added. The brand accomodated for all scenarios, meaning the use of white space, messaging, iconography & illustrations helped users experience the site and find where they're going, without feeling overwhelmed.