A fresh brand direction for folk who love food more than their mothers!

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Project scope

Rub Smokehouse & Bar are a nationwide, UK based restaurant that make huge, over-the-top sized food experiences for their customers!

Their current brand needed refreshing and changed drastically to make way for a new, bolder, "food = party" kind of brand direction, in order to appeal to their desired target audiences.

Visual Content

Fun, expressive and all about big food!

A new photographic style was created along with a selection of slow-motion 'food-fight' videos.

Illustration

A new illustration style was created and used across all restaurant print and merchandise.

The t-shirts are my favourite!!

A fresh CMS website was created, with the integration of a new booking system.

With their new digital presence in place, they made sure everyone who had internet access knew about it!

All work © 2018 Jason Booth