Creating a visually fun and engaging digital marketing campaign for East Midlands Airport.

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Social media and digital marketing campaign for East Midlands Airport.

Users had to navigate around a landscape full of colourful characters and scenery in a Where's Wally-esque game of 'Find the Driver', for a chance to win a FREE holiday, sponsored by Jet2 Holidays.


The overall campaign helped create 88% more competition entries than all previous years.

Work produced for design studio, Subism.

All work © 2017 Jason Booth